Monday, 3 October 2011
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OPINION: Why businesses need in-house social media teams — Brian Lee
The Malaysian Insider, 4 Oct 2011
For the past few months, we have seen how social media was used to fuel the Arab Spring revolution. Here in Singapore, pressure groups have employed social media to protest against Resorts World Sentosa’s dolphin issues. Most recently, we witnessed how Wildlife Reserves Singapore was flamed on social media as a result of its sudden cancellation of the Halloween Horrors event. Full story
For the past few months, we have seen how social media was used to fuel the Arab Spring revolution. Here in Singapore, pressure groups have employed social media to protest against Resorts World Sentosa’s dolphin issues. Most recently, we witnessed how Wildlife Reserves Singapore was flamed on social media as a result of its sudden cancellation of the Halloween Horrors event. Full story
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